<p style="font-weight: 400; text-align: justify;">Values are the building blocks of an organization&rsquo;s identity. It is the single common thread that connects all the employees and aligns their goals. Outsiders connect an organization with the values demonstrated by its employees. In a running business, as employees leave and get replaced, the value system gets diluted and there is a requirement for a robust process to reinforce it. Internally it is a vital catalyst to motivate people and set them towards the Purpose.&nbsp;</p>
<p style="font-weight: 400; text-align: justify;">Hence, leaders need to play a key role in driving this and walking this talk to the extent that this becomes contagious in the organization. The more you do, the less it is. &nbsp;</p>