What were the challenges? 
·       Breakage of the wooden spool during transportation
·       Deterioration of product appearance due to glue sticking
·       Customer complaints due to packaging
What was RRL’s solution? 
·       Hybrid Designed Spool – with use of cardboard & wood material
·       Centre flexible core design used to reduce inventory items
·       Spool assembly is done in-house – less storage space is required
What were the results?
·       Customer complaints eliminated
·       Spool cost reduction by 18 %
·       Storage space reduction